Northern Michigan is my home. I’m sure you feel the same sense of pride in saying that statement as I do. We have a community that is unmatched—not to mention that it is as beautiful as can be.
I was born and raised in Traverse City. After graduating from St. Francis High School, I attended the University of Michigan and graduated with a bachelor’s degree in Communication Studies. I spent my collegiate career studying new technologies and their impact on history.
I was lucky. While my peers were studying for chemistry exams, I listened to lectures on the history and future of television, the internet, and social media.
After college, I returned home. Like many of you, this area is so much a part of me that I couldn’t stay away.
I worked primarily in the service industry. I’ve poured wine and given tours at several wineries in the area. I served food and drinks at a high-end restaurant in downtown Traverse City. I most recently worked for a cellular carrier, spending my days resetting customers’ passwords and troubleshooting their long lists of technical problems.
Some may feel that this work is unbearable, but I believe it is a higher calling.
The importance of serving others was instilled in me at a young age. My family owns a series of car dealerships in northern Michigan. Their success derives from a simple mission: “strive to create positive experiences… every customer, every day.”
My family taught me that to be successful in life and business, we have to envision ourselves in service to others. It doesn’t matter in what capacity, whether it be selling a car or serving a plate of food, just as long as we keep our community at the forefront of our decision-making.
The culmination of my education and work experience landed me at Cherryland Electric Cooperative. So far, it has been a perfect match. I get to focus my time and energy on expanding the ways we can serve our community through new communication mediums.
Cherryland is pushing the boundaries of how we communicate with our members. Our conversation began with Michigan Country Lines, but the future doesn’t end with ink and paper. Our dialogue will take shape in the mediums that you, the modern member, use and enjoy.
I am thankful and excited to join the Cherryland team. I am excited to continue being in service to our community, and to you.
I am proud to call this fine young man, Rob Marsh, my son-in-law!
We’re proud and privileged to have someone of your caliber and community service mindset join our co-op ranks, Rob. You’re now part of what makes “the cooperative difference.” Looking forward to all you’ll contribute!
It’s been fun hearing from you. Keep up the good work.